Economically superior.
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Works better and lasts longer.
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Rock salt applications reduced 30% to 35%.
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The need for sand is virtually eliminated.
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Has a working temperature lower than -10°F, whereas regular rock salt is ineffective below 18°F.
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Because of its residual effect, snow and ice do not bond to the pavement.
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Black ice is virtually eliminated.
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Unlike plain rock salt or calcium chloride, Magic Salt™ is less corrosive.
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Will not damage steel doors, thresholds, equipment, carpets, flooring or concrete.
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Neutralizes rust!
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Will not cause concrete to split or any paved surface to degrade in any way.
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Leaves no visible residue.
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Is safe for people to handle.
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Is environmentally friendly, releasing far less chlorides into the environment than either plain rock salt or calcium chloride.